Radagast wrote:Gargantua wrote:nekoga možda zanima, ima ceo pdf:
Poceo sam da citam, i nije nesto. Tekstovi su prekratki, a ima ih i izrazito tupavih.
The emotional brand wins
Trump and Sanders built emotional brands that created deep loyalty, inspired customer evangelism and generated a high level of enthusiasm about voting for them.
...
If Sanders was the candidate of the future and the Revolution then Trump was the candidate of nostalgia and the Restoration. The Revolutionary and the Restorer both faced off against a candidate presenting herself as a continuation of the Obama legacy and upholder of the status quo. Hillary Clinton struggled in both contests. Her branding failed to motivate key Democratic audiences to vote. While stories were legion about the enthusiasm of the Sanders and Trump voters, Hillary Clinton struggled to build deep brand loyalty partly because of a lack of emotion that
went right down to the hashtag: #imwithher.
...
The lesson of the cycle appears to be that strong emotional branding and how to position a such a brand in light of market conditions are more important than clearly thought out policy positions, political experience, more sober values like competence or stability or winning debates.
=> Hilari izgubila ne zato sto je korumpirani zastupnik Vol Strita i neoliberalizma, kojih je Amerima pun kurac, nego zato sto joj kampanja nije izabrala najbolji hashtag.
East Paulson.