YouTube is suddenly taking a harder stance against ad blockers, and it’ll cut viewers off after three videos if they’re unwilling to turn them off.
YouTube is throwing a major wrench into video playback for viewers who are using ad blockers. The company has confirmed to The Verge that it’s currently running “a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.”
The statement comes after some people began noticing a new prompt warning that video playback could be cut off if YouTube detects repeated use of ad blocking tools. Android Authority earlier reported on those tests, which prevent viewers from watching more than three videos when an ad blocker is active.
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“We want to inform viewers that ad blockers violate YouTube’s Terms of Service, and make it easier for them to allow ads on YouTube or try YouTube Premium for an ad free experience,” the company said in its email to The Verge.